As a business owner hoping to market yourself online, you have probably heard one phrase repeatedly. “Give value in your content.” What does give value mean? That’s what we’re talking about today. How can you create content that will create results for your business? It needs to be valuable to your viewers. Let’s talk more about what that looks like.  Leading with Value What does give value mean? I have rephrased this concept to, “leading with value.” I ask myself, “How can I make my content have a value that people will talk about?” It gives my content a specific direction.  Leading with value alludes to the fact that you are giving away something for free in your content: information, […]

In this video, I will share the 5 Biggest Mistakes I See Entrepreneurs Making With Online Marketing. Online marketing refers to how someone shows up online, their social media presence, and their content creation. Mistake #1: Unclear on the Target Audience In the content you share, who are you speaking to? Who is your ideal client & who do you ultimately serve? I often see business owners making the mistake of not having clarity on these subjects.  If your target audience is not clear, the marketing you do online will not be effective. In my own business, I reevaluate these questions on an annual basis to make sure we know exactly who we are speaking to & how to serve […]

Today, I’m sharing the content creation workflow that I use every week. I’ll talk about what platforms I’m showing up on, what content is going on those platforms, and how I delegate parts of that workflow to my team.   Four Main Platforms To be seen online, my content creation workflow includes showing up on four main platforms. My primary platform is email marketing. I send an email to my list twice per week (excluding promotional periods).  Second, I share one YouTube video per week. Additionally, I share anywhere from three to seven shorts each week. YouTube is my primary piece of long-form content. Third is blogging. Blogging has had a huge impact on my business. On average, I share two […]